Achieved a 40% increase in app engagement through gamification, measured via A/B testing and user interviews. Played a pivotal role in end-to-end UX/UI design and holistic conceptualization, ensuring a cohesive design language across multiple touchpoints in an agile environment.
Created a unified design language for a brand to ensure a coherent experience across multiple platforms, making it more delightful for users, as measured by interviews.
Responsible for managing UX projects for multiple products, collaborating with several stakeholders, including engineers, product managers, interns, marketing teams, and leadership at various levels, including director level.
Provided UX/UI consulting, efficiently resolving critical usability issues under tight deadlines.
Redesigned existing UIs to significantly increase productivity by streamlining user flows and interaction hierarchy, resulting in more efficient and user-friendly interfaces. Increased usability significantly, as measured by usability testing.